The Container Store 1Q15 Earnings Call Notes

Comps better than expected but negative
As you saw in our press release, our comparable store sales for the first quarter of fiscal 2015 were down 0.9% compared to the first quarter of fiscal 2014, exceeding our outlook for the first quarter of down 3% to 4%.
Customer service first
We have a laser like focus on our customer experience, which begins with ensuring that our employees are well trained, informed, happy and productive. We’ve sustained very high ranks on both Fortune and Forbs Magazine’s Best Employers list for many, many years as well as on many, many local market media top work price list.
People customer shareholder
Herb Kelleher Southwest Airlines always said we take great care of our people, they take great care of our customers and our customers take great care of our shareholders and we wholeheartedly agree.
It’s like learning to play the game of golf

We’re evolving each aspect of it as we live with this thing. It really is like learning to play the game of Golf. You’re not very good the first week or month and you learn adjustments to make.

We’re adjusting to displays. We’ve adjusted — we’re adjusting everything that we do with these three big initiatives weekly, really probably almost daily, particularly the training and we’re training, we’re getting better and better at it and we’re still not very good at it is a good news. We’re going to be a whole lot better at it in the future.

Customers over value free shipping

We always kind of joke around here that customers widely overvalue free shipping these days, consistent with what Melissa said, we want to make sure we can give our customers what they want whenever and however they want at their convenience.

$75 order covers cost of free shipping while gaining incremental sales

everyday free shipping status, we intentionally said it is $75 in order to drive incremental spend. We had that in mind thinking that if we set it at that level based on test we had done that we could cover the cost of free shipping and gain incremental sales.