Weight Watchers (WTW) Q2 2016 Earnings Call

Weight Watchers (WTW) CEO Jim Chambers said they plan on maximizing their relationship with celebrity Oprah Winfrey now that she’s on the board of directors and fully engaged

“Our partnership with Oprah Winfrey has accelerated our transformation by amplifying the impact of our new Beyond the Scale program. For example, the now famous Bread ad telegraphed to audiences that the new Weight Watchers food plan is livable, not restrictive, and still delivers weight loss. Consumers felt Oprah’s joy and connected with her, and with Weight Watchers.¬†Going forward, I believe for the Oprah Winfrey Weight Watchers partnership the best is yet to come. From our earliest conversations with Oprah, our strategic priority has been on maximizing our potential for winter 2017 and beyond.”

Won a large contract with the city of New York and they are hoping to win more large organizations like this

“One significant recent win in this area is our partnership with the City of New York, the largest local government in the United States. Weight Watchers is now available to City of New York employees, spouses, domestic partners, dependents and retirees as part of the City’s and its municipal union’s commitment to improving the health of its workforce. Early response has been highly encouraging demonstrating this population’s interest in Weight Watchers.”