Facebook 3Q13 Earnings Call Notes

This post is part of a series of posts called “Company Notes.” These posts contain quotes and exhibits from earnings calls, conference presentations, analyst days and SEC filings.

“Now 49% of our revenue comes from mobile and 48% of the people use Facebook in any given day are only accessing it from mobile.”

“Today, only about a third of the world’s population is online and internet’s is growing more slowly than you probably expect less than 9% a year. We want to change that.”

“The news feed has proved itself incredibly useful for people and the most used app on peoples scoring by far, but this is just the start of what’s possible.”

“When we get to the point, where everyone can easily ask any question to Facebook and get it answered by our community. That’s going to be very powerful.”

“let’s talk about the progress we have made towards building the knowledge economy. The key to building the knowledge economy is building tools for everyone to use information to do their jobs better. So in addition to connecting everyone and understanding the world, we are also focused on building new services for businesses as a way to accelerate the growth of this new economy.

The way businesses will experience this effort is that we will keep building better services for them to reach their customers with higher quality ads, more efficient leads with better targeting, better analytics and using richer formats. The way people will experience this effort is that the ads they see will become more and more relevant to their lives.”

“I think there is still a lot of room to improve the quality of our ads and grow our business over time. So this is something that we are going to keep on investing in going forward.”

“n 2013, for the very first time, people will spend more time with digital media than watching TV. Emarketer estimates more than 5.25 hours a day on digital services including mobile compared with 4.5 hours watching TV in the U.S.”

“In the United States, Facebook including Instagram, just one in eight minutes people spend on the desktop, but one in five minutes on mobile.”

“According to comScore, Facebook and Instagram have more mobile time spent than many of the next largest services including YouTube, Pandora, Yahoo, Twitter, Pinterest, Tumblr, AOL, Snapchat and LinkedIn combined.”

“Today, mobile represents 12% of consumer media time, but it’s still only 3% of ad budget.”

“we did see a decrease in daily users specifically among younger teens.

We won’t typically call out such granular data, especially when it’s of questionable statistical significance given the lack of precision of our age estimates for younger users. But we wanted to share this with you now since we get a lot of questions about teens.”

“every one of the AdAge Global 100 have advertised with us over the past year.”

“We have to show brand marketers that our ads drives in-store-sales and we work on that, we work on that client-by-client”

“Particularly for brand advertisers, they also take some rethinking of the ways they have measured ads and ads’ performance before and we work very closely with our clients on that.”

“So our goal is, we want our ads to be as good as the user shared content. Some of them are, a lot of them aren’t. We have a lot of room to grow in improving that quality. But in terms of the excitement you will see or the interest, that is our goal.”

“Before we were asking marketers to come in and choose what ad products they were buying…I think that move of moving more towards using their language and focusing on their business needs is a simpler product for them. It will help gain us more marketers and it helps us work with them in a more efficient way.”

“We have been able to deliver better content and grow business for our customers and ourselves.”

Leave a Reply

Your email address will not be published. Required fields are marked *