Starbucks (SBUX) CEO Howard Schulz Letter to Employees

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Starbucks (SBUX) CEO Howard Schulz said the Starbucks experience only works if it is embedded with trust

“As I’ve recently expressed, the Starbucks journey is about trust. We earn trust in how we show up for each other. We build trust in how each of us connects with our customers and the communities we serve. We demonstrate trust in how we lead. In our fragile world, where trust is being tested in so many ways, I believe it’s never been more important for Starbucks to be the best version of ourselves—a Third Place that offers a sense of community and human connection to so many.”

On embracing curiosity and courage to adapt to the evolving competitive landscape

“To be among the world’s most respected and enduring companies, we must constantly look around corners and let our curiosity and courage drive innovation. With this mindset and purpose, I have no doubt we can continue to grow the company sustainably, and in ways that will continue to make us all proud.”