Pepsi at Barclays Conference Notes

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Vivek Sankaran

If you want to know where consumer taste is headed look at college campuses

“We have a great deal of consumer research that tells us where the [indiscernible] consumer is going and the millennial moms those are two we watch real carefully. But at the end of the day, it’s simpler than that. Just go in a college campus and see what are the highest selling products on campus water, Gatorade, third, which is a surprise Lipton Pure Leaf Tea, then we’ve got Starbucks, then we got Mountain Dew. Those are the five selling. So, if we’re not heading where that consumer is going in the next five years is, we would have a tough time. But I think we are making some progress in that area.”