Significant investments in e-commerce business unit
“Our success is underpinned by the significant investments we’ve made in attracting talents to and building capabilities in our dedicated global e-commerce business unit. So today, we have a team of roughly 200 e-commerce professionals supporting our businesses to capture growth in the rapidly emerging e-commerce channels.
It’s made up of seasoned e-commerce and tech professionals, combined with our best entrepreneurial talent from within PepsiCo and we’re managing this unit more like a tech company than a traditional CPG from how and where they work, the risks they can take, to how they are compensated. And we continue to fortify and enhance the full suite of capabilities that we believe will enable us to win in these channels from data analytics to specialized e-commerce supply chain knowhow.
Importantly, we’re increasingly collaborating with our retail customers to make our e-commerce capabilities yet another point of differentiation in our value-added relationships with them.
For example, using big data and predictive analytics to shape real-time marketing messages, dynamic merchandising, and tailored offers, our team is enabling us to drive greater purchase instrumentality and higher basket size for our customers online.”