Mondelez (MDLZ) Chief Media Officer Bonin Bough

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Mondelez (MDLZ), maker of snack foods such as Oreos, Chief Media Officer Bonin Bough explained they are moving more and more advertising dollars into the mobile space

“Mobile is the most profound disruption we’ve ever seen in business. People are living their lives on mobile. It’s changed the way we discover, experience and share. It’s also changing the advertising industry, and messaging will have an even greater impact on how brands engage with consumers than social media has.  Continuing to invest in a large-scale media partnership with Facebook will help us connect our brands with our consumers while fueling growth.”