Microsoft at Deutsche Bank Conference Notes

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Speaker: Eron Kelly – General Manager, SQL Server Marketing

“my responsibilities are for product management and marketing of our SQL Server, all of our database or data-centric assets that are in Windows Azure, our cloud platform, as well as our BI assets, that span Office and Excel, as well as some of our new cloud properties like Power BI. So it’s sort of the data platform end-to-end is what I tend to focus.”

SQL server is a $6 B business

“SQL Server is now a $6 billion business, and from a growth perspective, it’s been growing in double digits for the last several years. And our Q4 numbers were 19% year-over-year growth”

“our market share from a units perspective, at about 46%, 48%, and then from a revenue perspective, at about 20%.”

Excel is the key to getting more people to make database driven decisions

“The way we think about it is there’s about a billion Excel clients in the world, not all of them do BI of course. And right now most people would estimate that within an organization you have 7% to 8% of employees will do BI functions. And so a lot of that’s in Excel, some of it with some of these other products.

Our vision is to go beyond that. Our vision is to get 20%, 30%, 40% of an organization using data to make decisions.”

Inside the psychology of a sales force

“And now the enterprise sales force is starting to take notice, like, oh, wait, I used to be — it used to be the Office was the big dog in every account and that’s where I would spend all my energy, but now there’s the SQL thing showing up that suddenly is bringing in similar size deals. Okay, I need to learn more about this, I need to drive this more. And when you combine that with just the market space big data is in, in general, it’s a very interesting time.”