Ford (F) CEO Mark Fields Interview

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Ford (F) CEO Mark Fields says the company’s emphasis on quantity of vehicles sold is changing

“If you look at major urban areas, car density is going to go down.  It’s physics.  There’s only so much space in cities.  The way we’re thinking about this as a company, our business model was always around how many units we sold, right, we’re now really thinking about it around vehicle miles travelled.  When something becomes available at a lower cost, guess what, people use it more.  You’ll have vehicles on the road 24/7 that rack up miles and need to be replaced more. So we’re going from an automobile company to an auto and mobility company.”

 

 

Source: Recode Podcast June 1st, 2016