Disney (DIS) CEO Bob Iger Interview

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Disney (DIS) CEO Bob Iger on how he effectively runs different movie studios such as Pixas, Lucasfilm, & Marvel

“The essence of what they do is they are extreme insiders at how they manage, how they care for, where their passions lie for their own storytelling, their own brands and the meaning of Star Wars and Lucasfilm, Marvel, Pixar, Disney Animation. No one knows and has more passion about those stories and storytelling and those brands than they do. And that contributes greatly to their successes. What I’ve really tried to do is to not disrupt that.”

Disney (DIS) CEO Bob Iger on the unique culture of Pixar

“I spent a full day at Pixar thanks to Steve Jobs and John Lasseter and Ed Catmull when I had broached to Steve the idea of buying Pixar. We began a conversation and I said, “I need to spend a day there. I need to go into the tent for a day.” And he said, “Absolutely.” I went completely alone. I didn’t have a piece of paper and a pen. I had nothing to take notes on. I met every director; they each pitched me seven or eight films. I met everyone. And my takeaway was that there was a culture there that was extraordinary. And that the worst thing that we could do as a company would be to destroy or damage it in any way. When we valued Pixar, everybody said we spent too much for those assets, but a large chunk of what we were valuing was what would happen if we could actually infuse in Disney Animation a culture that wouldn’t be exactly like Pixar but borrowed elements from it and ultimately turn the fortunes of Disney Animation around. Here we are in 2016, we look at Zootopia, which [grossed] a billion dollars coming off of Big Hero 6 and Frozen and Tangled and Wreck-It Ralph. It’s all rooted in the knowledge that Ed and John, the so-called outsiders to Disney but insiders to Pixar, brought to the table. Usually it’s the opposite: You buy a company and basically destroy the company.”

Disney (DIS) CEO Bob Iger on the challenges in the ESPN subsidiary and expanding its distribution

“Well, first of all, when people say “fix,” that usually suggests something is really broken, and it’s not. ESPN is not broken at all. ESPN, like a lot of other media entities, is facing challenges that they haven’t faced before that are due to some very obvious circumstances, which is technology’s effect on media both on the creative side, the distribution side and the consumption side. There’s more competition, the [power] shift from the distributor and the creator to the consumer is pretty apparent. And it’s critical to be as present as possible on all platforms, which ESPN is — but also to monetize them in as effective a way as possible. So what ESPN is exploring, they’re creating more product that can be sold directly to the consumer, while at the same time doing what they can to make the product they sell to the distributors as vital as possible. In terms of timeline, I can only tell you there’s a significant amount of work going on as we speak to move more ESPN product onto new platforms as fast as possible.”

Disney (DIS) CEO Bob Iger on whether he sees a correction coming to sports-rights TV deals

“There isn’t one in sight.  I last saw Twitter bought some [NFL] rights. Yahoo is bidding on rights. Who knows what Verizon will do. I don’t see one in sight.”

Disney (DIS) CEO Bob Iger said you need to focus on your own business

“I won’t speak for the entertainment industry. I speak for Disney. I’ve seen people in the industry come to work every morning paranoid about what the other person or other company is doing. That means you’re spending time and focus on somebody else’s business instead of your own.”

 

 

 

 

Source: http://www.hollywoodreporter.com/features/bob-iger-interview-star-wars-905320