Under Armour 4Q14 Earnings Call Notes

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This post is part of a series of posts called “Company Notes.” These posts contain quotes and exhibits from earnings calls, conference presentations, analyst days and SEC filings. Full transcripts can be found at Seeking Alpha

Building a team in footwear

“As we’ve been discussing on these calls, we are most proud of the foundation and the team we are building in our footwear category, as we continue to gain share and drive innovation in large categories like running and basketball. We significant invested in footwear leadership in 2014 and the strength of the Under Armour brand continues to bring consumers to our Footwear, while our focus on cushioning and fit is helping drive market share gains.”

International revenue grew 96%

“The last piece of 2014 that I’ll discuss also happens to be the part of our business where we saw the greatest increase in growth, international. Revenues grew 96% to $260 million in 2014 as we open new markets around the globe.’

We don’t have to follow our competitors’ playbook

“The truth is that you know more about how your car is performing than your own body. And we see the potential to inform and inspire our consumer through these assets and its impact on our ability to sell shirts and shoes as unparalleled in our industry. We build a $3 billion business by making great product and telling great stories, but there is nothing that says we must follow our competitors’ playbook especially when the way consumers digest media and make their purchase decisions is undergoing such dramatic shifts.”

The reason to invest in digital

“To me it felt incredibly obvious, it reminded me when I made that first – and looking around and saying has anybody ever done anything like this and why everyone is still wearing short sleeve cotton tee in the summer and long sleeve cotton tee in the winter. And I look and say no one has aggregated and put all of these pieces together and we don’t see anything coming.”

No one is doing it

“I saw this really wide-spaced with what we’re doing in making T-shirts. The opportunity that we have here is a bit different just because there is so much energy and excitement around wearables and biometric measurement. But the surprise that I have is that frankly no one is leading or adjusting what we are today, the power of a truly Connected Fitness Community.”

A daily dashboard

“Activity, sleep, exercise and nutrition and that’s the place where we think that we can win particularly with our UA Record dashboard. And again the vision there is to become the daily dashboard that people check, the same way you check your bank balances, same way you check the whether, is the same way that you get an update on the most important asset in your life, your own personal health.”