Activision Blizzard (ATVI) Robert A. Kotick on Q2 2016 Results
Going to take some time to get esports to NFL or NBA level but we’re committed to it
“Getting from here to a place that will allow our franchises to resemble the NFL, the NBA, Major League Baseball, is going to take some time, but I could tell you the best minds of the company, the people who are in this room are all committed to continuing the efforts that we’ve made. And I think we have a genuine belief that in all of these sports, we’ve been the most successful. I think most of what you see is organized competition started out with Blizzard games a long time ago. And so we have a lot of belief and a lot of expectation that the promise of esports will continue to be something that we will excel at.”
Michael Morhaime – President and Chief Executive Officer of Blizzard Entertainment, Activision Blizzard, Inc.
Video game franchises are now assessed for their esport potential
“I also want to point out that while we had a great start with the game release, we really view this as just the beginning. We think we’ve created a strong character driven universe with big opportunities beyond just the game. We think Overwatch has strong potential as an esport. The recently announced Overwatch World Cup, which will take place at BlizzCon this year is a good first taste of that, but we’ll be talking more about our Overwatch esports plans later in the year. We also look forward to telling more stories about the characters in the world of Overwatch through other media. You’ve seen some of this through the animated shorts and comics, but there’s still more to come.”